Zara Founder Ortega Invests in UK Ports to Boost Infrastructure

Zara Founder Ortega Invests in UK Ports to Boost Infrastructure

Amancio Ortega, the founder of Zara, has acquired a 49% stake in PD Ports through his investment company, marking a significant move in the infrastructure sector and showcasing his confidence in the port logistics industry. As a leading port company in the UK, PD Ports is set to benefit from this partnership, ushering in a new chapter of development.

07/24/2025 Logistics
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Optimize Amazon Ads by Converting Top Auto Campaigns to Manual

Optimize Amazon Ads by Converting Top Auto Campaigns to Manual

This article presents a scientific set of criteria for filtering Amazon advertising keywords, helping sellers identify high-quality keywords from automatic campaigns and accurately target them in manual campaigns. By using three key metrics – sales, clicks, and CPC – and employing broad and exact match strategies, the goal is to maximize advertising effectiveness, reduce unnecessary spending, and improve overall performance. This approach enables sellers to effectively transition profitable keywords, identified through auto campaigns, into precisely targeted manual campaigns, optimizing budget allocation and boosting ROI.

Amazon Sellers Adopt Strategies to Lower High Ad Costs

Amazon Sellers Adopt Strategies to Lower High Ad Costs

Don't directly compete for expensive keywords on Amazon. Gradually reduce your reliance on high bids by focusing on long-tail keywords, improving organic rankings, and optimizing your product listings. This allows you to acquire high-quality traffic at a lower cost. By strategically refining your approach, you can minimize spending on competitive keywords and achieve sustainable, cost-effective growth on the Amazon platform, maximizing your return on investment.

Embraer Marks 50 Years of Aviation Innovation

Embraer Marks 50 Years of Aviation Innovation

Since its establishment in 1969, Embraer has focused on the commercial, business, agricultural, and defense aviation sectors, delivering over 8,000 aircraft and becoming a leading manufacturer of commercial jets with fewer than 150 seats. Its international expansion and innovative capabilities have strengthened its position in the global market while continuously promoting sustainable development in the aviation industry.

08/07/2025 Airlines
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Ebay Sellers Urged to Optimize Ad Spend for Higher ROI

Ebay Sellers Urged to Optimize Ad Spend for Higher ROI

The eBay advertising fee rate directly impacts promotion effectiveness. This article delves into the core formula and influencing factors of eBay advertising fee rates. It provides practical strategies for optimizing advertising fee rates, improving conversion rates, and selecting keywords. The aim is to help sellers achieve more efficient advertising and a higher return on investment on the eBay platform. Understanding these factors is crucial for maximizing visibility and driving sales through eBay's advertising system.